Schibsted med Årets Bil!

Du visste kanskje ikke at Schibsted – Norges største mediekonsern – har valgt sin "Årets Bil". Tro det eller ei – den gikk til Seat Arona.

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Det er kanskje ikke ukjent at jeg er litt tilbakeholden med begeistring for Årets Diverse Biler.

Du vet kanskje at Opel Ampera-e ble valgt til Årets Bil i Norge i år – med overveldende margin?

En bil som egentlig ikke finnes, fordi den allerede tidlig det året den ble valgt for, ble et uskyldig offer i en industripolitisk kamp som ikke var vellykket verken for kunder, forhandlere, importør eller marked.

At en svensk elbil-utstilling averterte med «Kom og se Opel Ampera-e for første og siste gang», forteller jo også litt om den virkelige situasjonen til årets Årets Bil.

Du visste vel heller ikke at Schibsted har presentert Seat Arona som sin Årets Bil?

Nå skal det tilføyes at det verken var Aftenposten eller VG som sto for den bragden at de utnevnte en bil Norge ennå ikke har sett, som Årets.

Det var Schibsted Spain, som er store på nettet, som gjennomførte denne øvelsen. Spesielt deres mc- og bilrelaterte salgs-sider.

Derfor er dette egentlig komplett uten interesse, bortsett fra at jeg oppdaget det i en av de lange, utrolig gørrkjedelige, listene som pleier å dukke opp på denne tiden av året.

Av en eller annen grunn er bilfabrikkene så opptatt av å ha mottatt Smartprisen for 2017, eller noe som heter Fleets Award 2017 fra noen som heter AEGFA, at de syns de må fortelle resten av verden det.

Dermed lister de opp rubb og rake av heder de har mottatt i det utgående året, og regner med at vi skal være overveldet.

Overveldet av hvor pompøs det går an å bli, ja.

Jeg liker Seat, men vissheten om at Arona er blitt utnevnt til ‘Best Car of the Canary Islands 2018’ av Association of Las Palmas and Tenerife Sports Press kommer ikke til å øke begeistringen.

Jeg kommer heller ikke til å bruke mye tid på å finne ut hva ‘New Economy Award Best Parking Solutions 2017’ egentlig er.

Men for at du skal forstå hva jeg snakker om, her er SEATS uredigerte skrytliste for 2017:

The full list of awards:

1. ‘What Car?’ Awards 2017 (UK): SEAT Ateca – ‘Best Small SUV’

2. ‘What Car?’ Awards 2017 (UK): SEAT Leon – ‘Best buy’

3. Top Employers Institute (Spain): SEAT – ‘Best company to work for in Spain’

4. Barcelona City Council (Spain): SEAT – ‘Barcelona Award to the Innovative Company in Conciliation and Working Time’

5. Carro do Ano (Portugal): SEAT Ateca – ‘Crystal Steering Wheel Trophy’

6. Auto Bild Allard (Germany): SEAT Alhambra – ‘Leading Import in the Category All-wheel Vans’

7. Auto Moto (France): SEAT Ateca – ‘SUV of the Year’

8. Red Dot Awards (International): SEAT Ibiza – ‘Product Design 2017’

9. Schibsted Classified Media (Spain): SEAT Ateca – Car of the Year Schibsted Motor Awards

10. Association for Turkish Automotive Journalists (Turkey): SEAT Ateca – ‘Nomination Car of the Year in Turkey’

11. Autocar (UK): SEAT Ateca – ‘Autocar Game Changer Award’

12. Barcelona International Logistics and Handling Show (Spain): SEAT – ‘SIL Award for Efficient Logistics and Technological Innovation’

13. Grupo Automoción Press (Spain): SEAT Ateca – ‘Renting and Fleet Car of the Year 2017’

14. Vocento (Spain): SEAT Ateca – ‘6th Edition Mujer Hoy Motor Awards’

15. Official Association of Industrial Engineers of Catalonia (Spain): SEAT – ‘Industry 4.0 Award Special Mention to People’

16. Grupo CEGOS (Spain): SEAT – ‘Cegos con Equipos&Talento 2017 Award for Best Practices Category Training and Development’

17. Forum Industry 4.0 (Spain): SEAT – ‘Forum Industry 4.0 Award Special Mention to People’

18. Capital Humano (Spain): SEAT – ‘Capital Humano Award Special Mention to Training 4.0 in the category Training and Development Strategy’

19. Eventoplus (Spain): SEAT – ‘Eventoplus Award to the Best Presence at a Trade Fair’

20. Auto Express (UK): SEAT Ibiza – ‘Auto Express New Car Awards Winner’

21. Automotive News Europe magazine (International): Luca de Meo – ‘Eurostars Award CEO of the Year’

22. AMETIC (Spain): SEAT – ‘2017 Award for Promoting ICT in Spanish Business’

23. AUTOStraßenverkehr (Germany): SEAT Alhambra – ‘Family Car of the Year 2017’

24. German Design Council (Germany): SEAT Ibiza – ‘Winner Exterior Volume Brand Automotive Brand Awards 2017’

25. German Design Council (Germany): SEAT Ibiza – ‘Best of Best Interior Volume Brand Automotive Brand Awards 2017’

26. Parkers (UK): SEAT Ibiza – ‘Best First Car Winner Parkers New Car Awards 2018’

27. Bocconi University (International): Luca de Meo – ‘Alumnus of the Year Award 2017’

28. El Mundo (Spain): Francisco Javier García Sanz – ‘Automotive Personality Award 2017’

29. Smart City Expo World Congress (International): SEAT – ‘World Smart City Award’

30. Technical University of Berlin and the Technical University of Aachen (International): SEAT – ‘Manufacturing Excellence Award’

31. AutoRevista (International): Luca de Meo – ‘Executive of the Year’

32. European Organization for Quality (International): Joaquín Serra – ‘Leader of Quality 2017’

33. Club Marketing Barcelona (Spain): Gabriele de Palma – ‘Marketing Leaders Awards 2017’

34. Human Resources Observatory (Spain): SEAT – ‘Healthy Company Award’

35. Motorvize.cz (Czech Republic): SEAT Arona – ‘Motorvize Fans Award 2017’

36. ARBÖ (Austria): SEAT Ibiza – ‘Große Österreichische Automobilpreis Car of the Year Award 2017’

37. Axel Springer (Spain): SEAT Ibiza – ‘Special Award to the most technological car at the Axel Springer Motor Awards 2017’

38. German Design Council (Germany): ‘Excellent Product Design Transportation’

39. AEGFA (Spain): SEAT Ateca – ‘Fleets Award 2017’

40. Association of Las Palmas and Tenerife Sports Press (Spain): SEAT Arona – ‘Best Car of the Canary Islands 2018’

41. APMC (Spain): SEAT Ibiza – ‘Best Car of the Year in Catalonia’

42. Human Resources Observatory (Spain): SEAT – ‘Best Communication Plan at Healthy Company Awards’

43. Car and Driver (Spain): SEAT Arona – ‘Best SUV of 2018’

44. Auto Bild & Computer Bild (Germany): SEAT – ‘Connected Car Award 2017’

45. El Vigía (Spain): SEAT – ‘Best Initiative in Logistics Quality Award’

46. ABC (Spain): SEAT Ibiza – ‘Best Car of the Year 2018’

47. Car and Motoring Journalists Association of Finland (Finland): SEAT Ibiza – ‘Car of the Year in Finland 2018’

48. Motorsiden (Denmark): SEAT Arona – ‘Car of the Year in Denmark 2018’

49. Autobest (International): SEAT – ‘Smartbest 2017’

50. European CEO Magazine (International): Luca de Meo – ‘Best CEO in the Sustainable Automotive Industry 2018’

51. Newspress (Spain): SEAT – ‘José Gómez Mar Award for Best Communication Plan’

52. IQS (Spain): SEAT – ‘J.D. Powers IQS Silver Award European/African Excellent Manufacturing Quality of the Audi Q3’

53. New Economy Magazine (International): SEAT – ‘New Economy Award Best Parking Solutions 2017’

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